Improve your presence

In a time of economic instability and a poorly managed public health system, both large and small private healthcare players have the opportunity to grow their presence or pierce selected healthcare markets. In Mexico and Latin America, a combination of an aging population, the obesity epidemic, and a growing presence of chronic diseases opened the market to private investors to care for these patients.  Although most Latin American countries have some sort of socialized medicine, poor management, corruption, and bad investment decisions often leave a sector of the population looking for alternative solutions to their problems. 

The market for preventive medicine is growing fast, as it is often the most cost-effective approach.  Having the right tools and information at hand are essential for this type of care.  At MeDa, we are introducing mobile health tools like smartphone applications, e-presence, and innovative marketing solutions to the healthcare industry.